June 18, 2026

Who's Winning the Attention Economy?

Who's Winning the Attention Economy?

McDonald's & Coke Breakup, Fox Buys Roku, and the Creator Acquisition Play

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Boye and Chris kick things off reacting to the World Cup and everything happening around it (2:20), before jumping into the NY Knicks playoff run and what it means for the city (7:15). Then they get into SpaceX's highly anticipated IPO and what it signals for the future of private space companies (10:26). The conversation shifts to the 70-year relationship between McDonald's and Coca-Cola and why there may be trouble in paradise (15:16), followed by a deep dive into Fox's $22 billion acquisition of Roku and what it means for the future of streaming (29:00). They close out breaking down CAA and TPG's $250 million fund to acquire creator businesses, and why this could change the game for the creator economy (38:38).


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Hosts: Boye Akolade and Chris Sawtelle


Producers: Paul Yurick, Boye Akolade & Chris Sawtelle


Production Team: Araceli Rubalcava, Eli DiFiore, Max Gulden


Content Strategist: Rennan Klein


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